Join us at DUMBO

From Wishful Thinking to Outcome Driven Innovation

Forget gut feelings, tech-driven hype, or copying the competition. You can cut through assumptions and uncover exactly what your users need right now—clearly, directly, and backed by real evidence. Learn how to build features that genuinely enrich your customers’ lives while driving meaningful business
growth.

🌟 About the talk:
In this talk, we’re going to share the exact process we used to help congstar ditch internal wish lists and market guesswork. We’ll show you how we strategically informed product development in a commodity market by applying the Jobs-to-be-Done (JTBD) framework.

🗣️ About Robert Goesch:
Robert is the co-founder of the Cologne-based design studio DUMBO. But first and foremost a designer with more than a decade of experience. He has worked with strong brands such as Lufthansa, Yello and Congstar as well as global industry giants such as Telekom, AXA and EnBW. He helps product teams of all sizes to envision and design top-tier products that succeed in the digital race. His unconventional approach puts behavioral patterns at the heart of design and has already helped millions of people to make progress.

🗓️ Date: 5 February, 2025
🍸 Talk: 18:00, Drinks: 19:00
📍 Location: DUMBO GmbH, Dürener Straße 341, 50935 Köln

This is more than a case study—it’s a playbook for unlocking hidden opportunities and making product decisions that truly matter. Ready to move from wishful thinking to Outcome-Driven Innovation? See you soon!